How to Write With Clarity and Impact

I am not going to try to give a comprehensive review of the whole copywriting gamut within this one article, there is neither the time nor the space. However, here are a few bits of advice which are well worth considering when you come to write.

Always, but always, concentrate on the benefits of your offer rather than the features. However, exciting or impressive you may find the features of your offer, remember that the readers want to know whats in it for them - in other words how will it benefit them.

Copywriting is one of the key skills in running an online business. Communication in any form of business is a critical issue. A shop owner will come face to face with his or her customers on their shop premises. Someone based in an office or workshop will often encounter their customers face to face or possibly by phone. Service engineers dealing with household problems will meet their customers in their own homes when calling to make a repair, to service equipment or install new components. Internet marketers will probably never meet their customers face to face nor hold phone conversations with them; their only form of communication will be the words on their websites, in emails, articles or sales letters. Without the skill to use those words in the right way, running an online business is going to be very difficult and, probably, unprofitable.

Only write about the features if they enhance the value of the benefits in some way. Copywriting is not as difficult as some people try to make out, but it does require thought and research to really engage with your potential customers.

Copywriting is the term we use for any writing contained within our marketing, wherever that may be. A bit of research on the internet will produce many sites, reports, eBooks, etc. offering advice on how to produce copy for an internet business. Some of this advice is produced by experienced marketers and copywriters but a lot of it isnt. If you can find information from a quality source you can certainly learn from that and acquire the skills you will need. There is always the option, especially if you are new to the business, to "outsource" your copywriting through companies such as "Fiverr" or "Upwork" which will cost very little. However, it is a good idea to learn the skill of copywriting so you can produce your own content, articles and sales letters.